Idea Cellular Launches Android Smartphones to Promote its 3G‎ Services in India

Idea Cellular announced the launches Smartphones to promote its 3G services in India. Idea Customers can acquire new Idea 3G Smartphones at a value of Rs. 2,609 and Rs. 4,751 only Idea breaks the price barrier of Rs. 5,850 with new range of 3G smartphones.

India’s 3rd largest mobile operator has now announced the launch of a range of 3G smartphones starting at Rs. 5,850 onwards, to drive penetration of data services in the country. From today, mobile users in India can access some of the world’s best handset features and Idea’s 3G applications on Android based smartphones, for as low Rs. 2,609!

The new Idea smartphones have been affordably priced to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users – especially in the semi-urban parts of the country which are traditional strongholds of Idea.

As a special introductory offer, Idea is offering data services worth Rs. 3,500* with Rs. 259 pack, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs. 5,850, Idea 3G user gets it for a value of just Rs. 2,609. Likewise, the handset priced at Rs. 7,992 has a value of just Rs. 4,751 for Idea 3G users, thus making them the best buys in their respective segments. The Rs. 259 pack offers free subscription to Idea TV for 3 months, 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months, and Talktime of Rs. 25. This special introductory offer is available for both prepaid and postpaid users.The new Idea smartphones have been affordably priced to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users – especially in the semi-urban parts of the country which are traditional strongholds of Idea.

The Idea 3G Smartphones are based on 2.2 Android Operating System (OS) and also have a 3.2 MP Camera, Touchscreen (3.5” & 2.8” Screen size), GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, browser Operamini, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini computer, and also acts as a Wi-Fi router.

About IDEA Cellular Ltd

IDEA Cellular is India’s 3rd largest national mobile operator, with over 100 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.